Before you start designing your business cards or selecting colors for the letter head for your new business, you need a company logo. Featuring your company’s name, embroidered with few colors and few graphic touches your logo is the most central part of your branding. As it is the basis for all the company’s other materials like stationary, business cards, promotional instruments etc. with the use of colors and some graphics your logo should be a mirror of your overall image you wish to convey to your audience. The best of all the logos have several things in common. What are those five successful keys to a remarkable logo let’s have a look:
Your logo will communicate things to your audience regarding your brand, so you need to make sure it fits your company’s message in particular. If we look at Apple’s logo which connotes free spirits and fun, due to its current position in the technology world the company calls for an unusual as well as futuristic logo which portrays the message of “we are technology” but friendly technology to be precise. The logo imparts friendly and fun technology which is trouble-free to use. Therefore, putting some serious thoughts in designing your logo should be your prime goal.
As the logo of the company it the first impression of it therefore, it should easy to comprehend. If your logo is simple and sophisticated your consumers are more likely to recognize it in the advertising clutter. But if you have a complicate logo design your consumers are likely to forget about it in the advertising clutter. “The easier it is to process things the more we like those things”. The verdict has it, “the simpler the better”.
Read about: 5 Must Haves for Logo Designing
As the terms describes Memorability is the quality of the consumers to recall the company’s logo. Good memorable quality leads to quick recall which further leads to recur customer and word of mouth. Memorability helps your brand logo recalled easily and what it stands for.
Remarkability of a brand logo is a quality of the company’s logo to stand out in the marketing clutter to reach customers quickly. The Remarkability of a logo is what makes it commendable of remark. This quality of logo design is however more applicable to startup business and not for established businesses as no company would want to take the risk with a fully established business.
When your logo is in the initial stages of its designing don’t just trust your gut. The first and foremost thing to do is to conduct a thorough market research. There are several surveys resent on the web to give a test flight to your logo. One of the major online survey tools is Amazon’s Mechanical Turk. You may want to get a bit of independent feedback on your logo design and what is saying about your company. Mostly companies ignore such important procedures as they pertain to very high costs. But companies need to be aware of the fact that there are many talented bases of designers available in the market who charges much less. As professional graphic designers are exposed to every aspect of logo designing. According to different technologists a great logo should last at least ten years long. And that’s pretty much a big reason not to throw your brand logo into the hands of some immature designers. Infinity logo designing agency is one perfect example of professionalism and cost effectiveness. They operate a wide range of logo designing services to their existing and prospective clients. Their work can be reached at www.logodesignpros.com