Barcelona’s superhero Lionel Messi has been awarded with his own personal logo lately. Come to think of it Lionel Messi is bespoke to the Argentina ace. Forget batman or superman we have our very own pint-sized superhuman on planet football. With his exceptional football skills and talent, nobody would disagree with Messi superior abilities!
Following the footsteps of Tiger woods’, Michael Jordan, David Beckham, and Lionel Messi joins in the exclusive league of sportsmen laudable of designing and selling their sporting artwork. Lionel Messi introduced his logo in 2011 on his personal Facebook page with the caption “I share with you my personal logo that represents who I am as a player and a person. Hope you like it.”
The story behind Messi’s logo is simple. Each aspect of his logo represents his love, his efforts, his dreams and his achievements for the game and for his country. In short, it explains the ideology “this is me, Leo Messi”. The logo contains typography as well as graphic illustration which is the first letter “M” of his name imprinted on a simple black backdrop.
Alongside Messi’s new logo, Messi has been posting a series of short videos revolving around his dramatic climb to becoming the greatest footballer the world witnessed. Look forward to see a lot more of the Messi ‘M’ insignia across many upcoming ranges of Addidas football boots and other merchandize. Followed by a personal logo and personalized merchandize there one thing which is very interesting in branding Messi is the short feature videos which are made on a single theme, one at a time. in each video there’s a story which is mostly about his efforts and achievements of his life. For example there is one video in which he focuses on his goals throughout his career and how special they are to him with the wordings “I love every goal”.
Messi logo is currently been featured on Adizero miCoach boots, and in no time we will be seeing much of his artwork on bespoke boots and color ways.