During some research, we found that 90 seconds or less is the perfect time to convey an idea to the public, whether in audio or video format. We observed that internet users spend a lot of time online but do not like to stay long for reading texts.
So how is it possible to capture someone’s attention and captivate them with your big idea? Well, it is easy! With an animated video, you can explain your big idea in a fun and engaging story to consumers. Using explanatory videos, it is a low cost method that allows companies to expand rapidly, explaining what they do, and saying how they help solve the problems of their clients.
Benefits of having an explanatory video on your site:
- Increase your conversion rates
According to the Internet Research sites, up to 85% of people are more willing to buy a product, for the first time they saw an explanatory video. In addition, according to several studies conducted by Logo Design Pros; companies that accompanied their data in animated videos had great impact and contributed to the increase of 15% conversion rate to 75%.
- Search Engine Optimization (SEO)
SEO refers to how your site ranks in search results and is an integral aspect of any online marketing strategy. Websites with a video on the home page are 53% more likely to be ranked first by Google. Not to mention that a video is 41% more likely to be clicked compared to a site that only contains images and texts. Without a video, you’re missing the opportunity to be found by a vast audience of potential customers.
- Increase your exposure
Did you know that 70% of internet users are watching online videos? Here’s another number so you can think, more than 300 million user accounts on YouTube so far. That’s a huge audience of users waiting to hear your story. Go ahead and post your video to them, who knows if they cannot turn your customers?
- Share on Social Networks
Animated videos are perfect to be shared on social networks because, online audience loves graphic animation. In addition, shared videos can be viewed anywhere in the world! Just think of how easy it is to share a video: there are endless ways you can use to share your idea with new audiences. Social media such as Facebook and Twitter are always effective, not to mention video hosting sites like YouTube or Vimeo. A video animation is a tool that you can use in different platform, such as TV, Indoors, Blog, e-mail marketing campaigns and more.
We choose perfect words, a unique concept, and a professional voice to create the custom animated videos with everything pertinent to your requirements. For our client’s feedback, see Logo Design pros reviews.